Social Network Analysis Primer

Date published: 2009

What is Social Network Analysis? Hint: It doesn't involve Facebook.

Key Takeaway: Social network analysis (SNA) emerged as a discipline of study in the 1930s to examine relationships and collaborative activities among members of social systems. Today, with the advent of powerful computing systems, large-scale social networks can be analyzed to identify their emergent and meaningful properties.

Who Should Read This: Medical and Biomedical executives involved in developing thought leadership, plus advocates in scientific advisory board and medical affairs KOL capacities.

Specifically:

• KOL Relationship Management
• Opinion Leader Relations
• Medical and Scientific Affairs
• Scientific Advisory Board Managers
• Senior Marketing Managers
• Medical Science Liaisons
• Medical Research Executives
• Advocacy Development
• Market Research
• Brand and Product Management

Why This is Important: Pharmaceutical and biotechnology companies are affected by ongoing changes in legislation surrounding the appropriate use of industry thought leadership in development and marketing of medical products. Companies that evolve their advocacy strategies using undiscovered relationships and powerful people often find their go-to-market strategies positively impacted.

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