Finding Key Opinion Leaders with Large Scale SNA

Date published: 2009

A COMPARATIVE ANALYSIS OF METHODS FOR FINDING KEY OPINION LEADERS

Key Takeaway: This whitepaper compares and contrasts the four traditional methods of KOL identification and we introduce a new method to more empirically identify KOLs. Perhaps no other area is under more scrutiny than financial remuneration to doctors. Even the appearance of a conflict of interest can cause issues. The  pharmaceutical and biotechnology industries must hire Key Opinion Leaders, KOLs, for many services - including professional education, clinical research, advisory boards, medical policy and guideline boards, and strategic communications. Balancing the need to hire KOLs with the compliance risks requires care throughout the entire process. Bias, and thus possible conflicts, can even be found in the KOL identification and selection process.

Who Should Read This: Medical and Biomedical executives involved in developing thought leadership, plus advocates in scientific advisory board and medical affairs KOL capacities.

Specifically:

• KOL Relationship Management
• Opinion Leader Relations
• Medical and Scientific Affairs
• Scientific Advisory Board Managers
• Senior Marketing Managers
• Medical Science Liaisons
• Medical Research Executives
• Advocacy Development
• Market Research
• Brand and Product Management

Why This is Important: Pharmaceutical and biotechnology companies are affected by ongoing changes in legislation surrounding the appropriate use of industry thought leadership in development and marketing of medical products. Companies that evolve their advocacy strategies using undiscovered relationships and powerful people often find their go-to-market strategies positively impacted.

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